Valentines day approacheth

 Whilst all around you, businesses are trying to shove 'romantic' gift ideas down your throat, I just want to say that you don't need to spend money to prove anything on Valentines day. Time and effort the greatest gifts, breakfast in bed or a romantic meal ...you get the idea. I am nauseated by the cringey way businesses use that particular celebration as another way to wrangle our hard earned cash out of our pockets. They use those charming twin sisters of guilt and obligation to make as much money as possible. 

Now don't get me wrong, I love a bit of shopping, but for what I hope are the right reasons, not guilt and obligation. But rather for appreciation of beautiful things (that would be for myself) or because something is just perfect for someone and it would bring them lots of happiness to have it. 

I don't buy something to say 'I love you'. Nothing says 'I love you' like you saying the words 'I love you'. 

I apologise for my little rant here but the commercialisation of emotion is hideous.

Make some effort, plan a nice day or meal or surprise or something. But whatever you do, just don't buy a small bear clutching a fluffy heart, I beg you!