About Van Asch

Photo of Rachel Van Asch

Van Asch is a family run business, founded by me, Rachel Van Asch.You can e-mail me!

It was during my time as a performer with the classical cross over vocal group Mediaeval Baebes that I developed my lifelong interest for mediaeval fashion into a successful clothing label.

I started making the stage costumes in 1996 then I launched my clothing company in 2000 specialising in alternative, comfortable, glamorous and affordable fabulous frocks. We briefly closed our on-line store in 2006 when my family relocated to Sweden and I opened a shop in Stockholm and launched the Van Asch Stockholm label. Devoted to all things glamorous, strange and fabulous.

It was a rich and decadent haven for the bohemian and beautiful. An opulent alternative to the pale functionality of the Scandinavian style.

In 2008 I gave birth to my second daughter, decided it was time to work from home and concentrate on bringing up my small children, so I sold my beautiful shop and launched this Van Asch webshop in December 2008.

At the beginning of 2010 I launched the wholesale side of the business, supplying shops across Scandinavia with my handmade loveliness.My inspiration fuses styles as eclectic as traditional oriental, Parisian Fin de siecle, Victorian, Edwardian, Burlesque and Baroque with hints of Mediaeval and fantasy. I love detail, lace and femininity combined with quirkiness, contrast and strength. For more musings about inspiration and other random nonsense, please read Rachel’s Blog


Please enjoy your visit to Van Asch. Your happiness is our goal, along with world peace and other such noble desires…